SoccerStarz teamed up with Belgium hypermarket chain Carrefour, to release a series of Belgian Red Devils SoccerStarz figurines. They were released at the start of May, with the promotion scheduled to run until around mid July.
The series consits of 24 Belgium national football figures, all in home kit, released on GOLD base only. Each SoccerStarz figure was released inside a sealed foil bag, so the figure you got was a mystery, with 50 foil bags being included in 1 box, otherwise known as a CDU (counter display unit)
Carrefour has 750 stores across Belgium, with the promotion also including a range of stickers and Panini trading cards. This was all done to build support for the Belgium national teams campaign towards Euro 2016 in France.
The set of Belgian Red Devils SoccerStarz brought 6 first time sculpts to the collection. Each figure was a new release as the kit was updated to the one released in the 2014 World Cup range. The 6 new sculpts are Divock Origi, who is owned by Liverpool but spent the 2014/15 season on loan an French Ligue 1 side Lille, so only time would tell if collectors would see a Liverpool release of the power forward.
Laurent Ciman who plays his club football in the MLS for Montreal Impact, Nicolas Lombaerts who plays for Russian side Zenit Saint Petersburg, Anthony Vanden Borre who plays for Anderlecht in Belgium, however Vanden Borre has played in the Premier League for Portsmouth. Yannick Ferreira Carrasco plies his trade in the French Ligue 1 for AS Monaco, so it is expected that a release of him in Monaco colours would appear in the 2015/16 Collection.
Completing the set of 6 new sculpts is AS Roma star Radji Nainggolan, who's sculpt is superb and the stand out figure from the range. The Nainggolan has a very distinctive hair style and given the populairty of AS Roma all over the world, especially in the Far East and of coure Italy, it was his figure which was most sought after.
The other 18 SoccerStarz are Adnan Januzaj, Thibaut Courtois, Axel Witsel, Toby Alderweiveld, Dries Mertens, Kevin De Bruyne, Nacer Chadli, Simon Mignolet, Jan Vertonghen, Marouane Fellaini, Steven Defour, Moussa Dembele, Eden Hazard, Christian Benteke, Kevin Mirallas, Romelu Lukaku, Vincent Kompany and Thomas Vermaelen.
SoccerStarz also produced a free game available to download on smart phones and androids, which allowed players to unlock extra games and levels by adding more SoccerStarz figure to the collection and thus unlocking that player in the game. Inside each foil bag was the SoccerStarz figure and with it a small leaflet which contained the unique code needed to activate the player in the game.
A great set of SoccerStarz figures, bringing 6 brand new sculpts to the collection and with Carrefour stres in other European countries, it left collectors wondering if further nations would have a release produced, only time would tell.
Kevin De Brunye
Anthony Vanden Borre
Yannick Ferreira Carrasco
Below are the images which was used by Carrefour to promote the SoccerStarz on social media
Below is the promotion poster used by Carrefour to detail the various products they were releasing.
Below are some more promotional images used for the range
Below is a snap shot of the Collection part of the game developed to accompany this release.